Analytics That Anyone Can Use.
Impact That Everyone Can Feel.

You don't need training, onboarding, or a data science team. Our platform works straight out of the box - fast, intuitive, and designed for real-world decisions. Analyze any brand you care about: yours, your competitors', or market leaders in completely different sectors. From consumer goods to universities, tech companies to nonprofits - everything is fair game.

14 POWERFUL TOOLS

The Intelligence Core

Below are the 14 tools that make up the intelligence core of the platform — each designed to reveal a different dimension of how brands compete, influence, and win in today's attention economy.

Brand Awareness

Measure how recognizable your brand is — and understand your position in the competitive landscape

Brand Awareness Index

Estimate what percentage of consumers recognize your brand and see how you rank against category leaders. Understand the five dimensions that drive brand recognizability and discover which brands occupy your awareness neighborhood — your true competitive set.

Brand Narrative & Reputation Gap

Understand the story the public is telling about your brand — and where it diverges from your intent

Brand Narrative & Reputation Gap

Surface the themes, associations, and signals shaping how your brand is actually perceived — independent of your messaging. Identify where public perception diverges from your intended positioning and which associations are helping or hurting your brand equity.

AI Perception & Discoverability

Understand how AI systems see, describe, and recommend your brand

AI Brand Discovery

Discover which brands AI systems group you with — and why. This tool uncovers your competitive neighborhood in the AI era, revealing how recommendation engines position you and what patterns drive customer selection across categories.

AI Visibility

See how visible, understood, and favored your brand is across leading AI platforms. Understand the narratives AI assistants attach to your brand and how often you appear in recommendations relative to competitors.

Brand Strength & Perception

Measure your brand's power, momentum, and competitive standing

Power Score

A single, comprehensive score that reflects the strength, relevance, and momentum of your brand. Track how your influence grows over time and compare your standing against others in your competitive space.

Brand Perception

A complete view of how your brand is talked about and understood. From dominant themes to emotional tone, this tool reveals the story being told about you — and whether it aligns with your goals.

Multi-Brand Comparison Score

Compare multiple brands side-by-side on visibility, perception, sentiment, momentum, and more. See who leads, who lags, and what sets top performers apart in your category.

Search Intelligence

Dominate the search landscape and capture high-intent traffic

SERP Visibility

Understand exactly how your brand shows up in search — across keywords, rankings, and page types. Instantly see where you stand, where you trail competitors, and where clear opportunities exist to increase visibility.

Competitor Keywords

Reveal the keywords, phrases, and topics that drive traffic to competing brands. Identify gaps in your search strategy and discover the areas where capturing visibility would deliver the highest impact.

Search Landscape Analysis

A full view of what the search environment looks like for any topic. Identify which brands, formats, and content types dominate the SERP and uncover the openings where your brand can stand out.

Market Research & Strategic Insights

Understand your strategic position and the full consumer decision journey

SWOT Analysis

Instantly surface a clear, structured strategic profile of your brand. Highlights competitive strengths, areas of vulnerability, emerging opportunities, and external threats — all grounded in up-to-date brand and market signals.

Consumer Journey Analysis

Follow your brand's visibility across the full consumer funnel — from early awareness to high-intent searches. Spot the moments where competitors get more attention and find the stages where targeted content would reshape customer paths.

News & Media Signals

Track media coverage and public sentiment in real time

Brand News Monitor

Stay on top of how your brand appears in the news. Track coverage, tone, storylines, and outlet frequency to understand your media presence and anticipate shifts in public perception before they take hold.

News Sentiment Index

Build custom sentiment indexes across your brand portfolio, competitors, or industry. Visualize sentiment trends over time, identify which outlets drive perception, and compare entities against the broader news baseline.

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