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Flogent

Know where your brand stands — and how it’s seen — in AI answers, search, and the news.

Flogent measures how AI assistants, Google’s AI answer, classic search results, the news, and the wider web actually talk about any brand — on demand in minutes, tracked week over week, every number with sources you can check.

Works on anything with a public perception: companies, products, people, universities, cities — from Fortune 500 to local, corporate brand down to a single SKU.

Start free trialSee live data

Four real-world examples — drawn from the dozens of distinct consultant-grade analysis types the platform runs, on demand and self-serve, on any brand in any industry.

Share of AI VoiceFord · Analysis Mode
When AI assistants answer pickup-truck questions — 30 of them — who gets named?
BrandShareNamed inAvg rankToyota17%26 / 301.6Honda15%23 / 302.2Ford YOU11%17 / 302.5
Executive snapshotSesame Street · Brand Report
Brand Awareness91 · Iconic
Brand Affinity53 · Solid
AI Visibility40 · avg rank #2.7
Branded SERP10/10 · positive
Competitive win rate59% · head-to-head
Coverage Sentiment · risk signals land on the chartSpaceX · Track Mode
⚑ Sep 15 — Risk signal: litigation alleging environmental harm; regulatory challenges⚑ Sep 29 — Risk signal: federal labor complaint filed; wrongful-termination suit reported⚑ Oct 6 — Risk signal: reported federal inquiry into hiring practicesSignals summarize public coverage and filings as of Oct 2026.
Who the market compares you toAnonymized university · Brand Report
In the consumer’s mind — not the company’s P&L.
MITHIGHcompared 90%win 30%
Carnegie MellonHIGHcompared 80%win 30%
RPIHIGHcompared 71%win 38%
The surfaces moved

Buyers ask AI assistants now. Google answers before anyone scrolls.

The way people discover and evaluate brands has changed: perception now forms across AI assistants, search results, and online conversation long before anyone visits your website. Most measurement still watches only one of those surfaces — so brands are winning surfaces they can’t see, and losing surfaces they still measure. Owning yesterday’s rankings while invisible in today’s AI answers is the new silent failure.

Visibility + Perception + Momentum

Three ways in. One honest picture.

Deep-dive a brand in minutes, measure it weekly, or line it up against its real peers. Click a mode to preview it.

Brand Report

Any brand, fully read, in minutes

Enter a name and get the whole picture — reputation, visibility, narrative, and where buyers actually encounter it — drawn from every instrument on the shelf, assembled into one report.

ReputationVisibilityNarrativeCompetitive
Brand Report · SubaruOct 2026
Coverage Sentiment
+25
AI Mention Rate
100%
Avg AI Rank
#4.2
12 sections · narrative themes · peer comparisons · evidence attached throughout
All 14 instruments · one report
Track Mode · Prompts

Your buyers’ exact questions, answered every week

Pin the questions your customers actually ask. Every weekly refresh measures each one across three surfaces and keeps the history — so you see the moment an answer changes.

AI assistantsGoogle’s AI answerClassic results
Tracked prompts2/25 pinned
PromptAI assistantsAI answerResultsbest college in NJ for STEMNamed · #3NamedTop 10 · #2top engineering colleges in the North EastNot namedNot namedNot in top 10
Reading history · Sep 27: Named #3, neutral · Sep 20: Named #3, positive
Measured weekly
Analysis Mode

Your whole peer set, one picture

Put a brand next to the rivals that actually matter and see the field at a glance — who’s visible, who’s loved, and where the open ground is.

QuadrantsSide-by-sideGap analysis
Peer map · pickup trucks
5-brand peer set
And the ToolKit underneath

Every mode draws on 14 standalone instruments you can also run directly. Here’s one of them.

Google’s AI answer for this query
“best car for winter driving”
Brands it names, in order
1. Subaru2. Toyota3. Jeep4. Ford
Subaru45.5%
Toyota20.8%
Jeep15.6%
Ford9.1%
#1 · 45.5% share of voice
SERP Visibility

Google answers first. Know if you’re in the answer.

For any query, see who Google’s AI answer names and cites — then the whole organic battlefield beneath it: share of voice, rankings, and the exact pages where every mention lives.

AI answerShare of voiceMention evidence
Plus a ToolKit of 14 specialized instrumentsacross seven disciplines of brand intelligence
Brand AwarenessNarrative & Reputation GapAI Perception & DiscoverabilityBrand Strength & PerceptionSearch IntelligenceMarket Research & StrategyNews & Media Signals
Query Battlefield · AI Visibility · AI Brand Discovery · Brand SERP Visibility · Search Landscape Intelligence · Competitor Keywords · Brand News Monitor · News Sentiment Index · Power Score · Brand Perception · and more
Live public data

We measure the news every day. In public.

The News Positivity Index is one Flogent instrument pointed at the news and left running where anyone can watch: daily sentiment across 80+ national and state outlets, free, no login, every morning. We publish it because a measurement company should be willing to show its work.

Open the News Positivity Index →
Today’s sentiment−14
30-day average−17.5
Updated daily from 80+ outlets · sample reading, Oct 2026
Why trust the numbers

How we keep the numbers honest

Most dashboards would rather show you a wrong number than no number. Flogent is built the other way around.

Withheld, not guessed

When a brand’s name collides with other things — a word, a place, a constellation — we withhold the metric rather than publish contaminated numbers.

Denominators shown

Every reading says what was actually scanned and read. A number without its denominator is an opinion.

Methods marked

When our measurement improves, trend lines say so — instead of passing a methodology change off as brand movement.

Verified means verified

Conversation metrics count only discussion confirmed to be about your brand specifically — entity-checked item by item, not keyword soup.

Built forBrand & marketing teamsSEO & growth teamsCompetitive intelligenceAgencies & consultants

Ready to point this at your brand — or a competitor’s?

$199/month · one plan, the whole platform — no tiers
7-day free trial · no credit card required · cancel anytime

Start free trialAnd the News Positivity Index is free to everyone — no account needed.