LIVE TRACKER • UPDATED OCTOBER 18, 2026

Most Talked About Non-Profits

Live tracking of which non-profit organizations are dominating online discourse this week, with mention volume and sentiment tracking across 25 major charities and NGOs.

Save the Children
This Week's Leader
255,600
Total Mentions
50%
Avg. Sentiment
7
Categories

“Save the Children leads non-profit discourse this week with 57,159 mentions. The top 25 non-profits generated 255,600 total mentions with an average sentiment score of 50%.”

Mentions by Category

Which cause areas are driving the most conversation

Humanitarian6 orgs
102,343
40%
Sentiment: 51%
Health4 orgs
74,044
29%
Sentiment: 74%
Poverty/Hunger5 orgs
28,154
11%
Sentiment: 57%
Advocacy4 orgs
24,565
10%
Sentiment: 16%
Environment4 orgs
19,304
8%
Sentiment: 47%
Education1 orgs
4,923
2%
Sentiment: 59%
Animal Welfare1 orgs
2,267
1%
Sentiment: 33%

Non-Profit Rankings

Ranked by mention volume in online discourse

Rank
Organization
Category
Mentions
Sentiment
Score
1
Save the Children
Humanitarian
57,159
59%
88
2
American Heart Association
Health
53,340
79%
89
3
UNICEF
Humanitarian
29,062
33%
45
4
American Cancer Society
Health
17,585
68%
42
5
Habitat for Humanity
Poverty/Hunger
12,652
57%
33
6
Human Rights Watch
Advocacy
9,948
8%
15
7
Greenpeace
Environment
8,783
19%
16
8
Amnesty International
Advocacy
8,430
8%
13
9
World Food Programme
Humanitarian
7,007
70%
30
10
American Red Cross
Humanitarian
6,342
59%
25
11
Sierra Club
Environment
5,603
67%
27
12
Salvation Army
Poverty/Hunger
5,026
61%
24
13
Teach for America
Education
4,923
59%
24
14
Oxfam
Poverty/Hunger
4,503
46%
19
15
Feeding America
Poverty/Hunger
4,402
69%
26
16
NAACP
Advocacy
4,117
52%
21
17
Planned Parenthood
Health
2,912
26%
11
18
World Wildlife Fund
Environment
2,838
72%
25
19
ASPCA
Animal Welfare
2,267
33%
13
20
The Nature Conservancy
Environment
2,080
86%
28
21
ACLU
Advocacy
2,070
14%
7
22
Goodwill
Poverty/Hunger
1,571
47%
16
23
Doctors Without Borders
Humanitarian
1,519
30%
11
24
International Rescue Committee
Humanitarian
1,254
51%
17
25
St. Jude Children's Research Hospital
Health
207
86%
26

Buzz Score = 70% mention volume + 30% positive sentiment. Data refreshed weekly.

Methodology

This tracker monitors online discourse about major non-profit organizations across multiple sources:

Mention Volume

We track mentions across news articles, organizational websites, and high-quality blogs. Volume is counted over a rolling 7-day window to capture current discourse momentum.

Sentiment Analysis

Each mention is analyzed for sentiment (positive, negative, or neutral). The sentiment score represents the percentage of positive mentions out of all sentiment-bearing mentions.

Category Breakdown

Organizations are grouped by their primary mission area (Humanitarian, Health, Environment, etc.) to reveal which cause categories are generating the most conversation.

Frequently Asked Questions

How often is this data updated?

The tracker is updated weekly. Our systems collect fresh data every Sunday to capture the previous week's discourse.

Why isn't my favorite non-profit on the list?

We currently track 25 of the largest and most prominent non-profits. We plan to expand coverage over time. Contact us if you'd like to see a specific organization added.

What drives mention volume for non-profits?

Mention volume is typically driven by fundraising campaigns, disaster response coverage, policy debates, and organizational news. Advocacy groups often see spikes during relevant political events.

Can I track my organization?

Yes! Flogent's Brand Perception Analysis can track any organization. Contact us for custom tracking solutions tailored to non-profits.

Track Any Organization

Get the same insights for your non-profit, foundation, or any organization. Flogent tracks sentiment across news, AI systems, and public discourse.

Data updates weekly. Last update: October 18, 2026