LIVE TRACKER • UPDATED APRIL 5, 2026

Most Talked About Non-Profits

Live tracking of which non-profit organizations are dominating online discourse this week, with mention volume and sentiment tracking across 23 major charities and NGOs.

Save the Children
This Week's Leader
7,037
Total Mentions
69%
Avg. Sentiment
7
Categories

“Save the Children leads non-profit discourse this week with 5,754 mentions. The top 25 non-profits generated 7,037 total mentions with an average sentiment score of 69%.”

Mentions by Category

Which cause areas are driving the most conversation

Humanitarian6 orgs
5,957
85%
Sentiment: 97%
Environment4 orgs
343
5%
Sentiment: 92%
Poverty/Hunger4 orgs
325
5%
Sentiment: 61%
Health3 orgs
273
4%
Sentiment: 90%
Advocacy4 orgs
79
1%
Sentiment: 56%
Education1 orgs
57
1%
Sentiment: 71%
Animal Welfare1 orgs
3
0%
Sentiment: 50%

Non-Profit Rankings

Ranked by mention volume in online discourse

Rank
Organization
Category
Mentions
Sentiment
Score
1
Save the Children
Humanitarian
5,754
97%
99
2
Salvation Army
Poverty/Hunger
252
50%
18
3
The Nature Conservancy
Environment
230
99%
32
4
American Heart Association
Health
204
92%
30
5
American Red Cross
Humanitarian
182
93%
30
6
Teach for America
Education
57
71%
22
7
World Wildlife Fund
Environment
50
98%
30
8
Habitat for Humanity
Poverty/Hunger
42
97%
30
9
Sierra Club
Environment
40
89%
27
10
Human Rights Watch
Advocacy
39
52%
16
11
American Cancer Society
Health
36
91%
28
12
Planned Parenthood
Health
33
76%
23
13
NAACP
Advocacy
29
69%
21
14
Feeding America
Poverty/Hunger
26
100%
30
15
Greenpeace
Environment
23
9%
3
16
UNICEF
Humanitarian
10
67%
20
17
Amnesty International
Advocacy
8
38%
11
18
World Food Programme
Humanitarian
5
67%
20
19
Oxfam
Poverty/Hunger
5
25%
8
20
Doctors Without Borders
Humanitarian
3
67%
20
21
International Rescue Committee
Humanitarian
3
67%
20
22
ACLU
Advocacy
3
33%
10
23
ASPCA
Animal Welfare
3
50%
15

Buzz Score = 70% mention volume + 30% positive sentiment. Data refreshed weekly.

Methodology

This tracker monitors online discourse about major non-profit organizations across multiple sources:

Mention Volume

We track mentions across news articles, organizational websites, and high-quality blogs. Volume is counted over a rolling 7-day window to capture current discourse momentum.

Sentiment Analysis

Each mention is analyzed for sentiment (positive, negative, or neutral). The sentiment score represents the percentage of positive mentions out of all sentiment-bearing mentions.

Category Breakdown

Organizations are grouped by their primary mission area (Humanitarian, Health, Environment, etc.) to reveal which cause categories are generating the most conversation.

Frequently Asked Questions

How often is this data updated?

The tracker is updated weekly. Our systems collect fresh data every Sunday to capture the previous week's discourse.

Why isn't my favorite non-profit on the list?

We currently track 25 of the largest and most prominent non-profits. We plan to expand coverage over time. Contact us if you'd like to see a specific organization added.

What drives mention volume for non-profits?

Mention volume is typically driven by fundraising campaigns, disaster response coverage, policy debates, and organizational news. Advocacy groups often see spikes during relevant political events.

Can I track my organization?

Yes! Flogent's Brand Perception Analysis can track any organization. Contact us for custom tracking solutions tailored to non-profits.

Track Any Organization

Get the same insights for your non-profit, foundation, or any organization. Flogent tracks sentiment across news, AI systems, and public discourse.

Data updates weekly. Last update: April 5, 2026