LIVE TRACKER • UPDATED AUGUST 2, 2026

Most Talked About Non-Profits

Live tracking of which non-profit organizations are dominating online discourse this week, with mention volume and sentiment tracking across 25 major charities and NGOs.

Save the Children
This Week's Leader
104,921
Total Mentions
52%
Avg. Sentiment
7
Categories

“Save the Children leads non-profit discourse this week with 25,781 mentions. The top 25 non-profits generated 104,921 total mentions with an average sentiment score of 52%.”

Mentions by Category

Which cause areas are driving the most conversation

Humanitarian6 orgs
48,746
46%
Sentiment: 43%
Environment4 orgs
15,895
15%
Sentiment: 22%
Health4 orgs
14,898
14%
Sentiment: 66%
Advocacy4 orgs
13,559
13%
Sentiment: 15%
Poverty/Hunger5 orgs
8,417
8%
Sentiment: 58%
Education1 orgs
2,237
2%
Sentiment: 56%
Animal Welfare1 orgs
1,169
1%
Sentiment: 62%

Non-Profit Rankings

Ranked by mention volume in online discourse

Rank
Organization
Category
Mentions
Sentiment
Score
1
Save the Children
Humanitarian
25,781
46%
84
2
UNICEF
Humanitarian
13,534
26%
45
3
Greenpeace
Environment
11,686
7%
34
4
American Heart Association
Health
9,535
73%
48
5
Human Rights Watch
Advocacy
5,433
9%
17
6
Amnesty International
Advocacy
5,170
15%
19
7
American Cancer Society
Health
3,815
62%
29
8
American Red Cross
Humanitarian
3,803
57%
27
9
World Food Programme
Humanitarian
3,075
61%
27
10
Salvation Army
Poverty/Hunger
2,633
62%
26
11
Teach for America
Education
2,237
56%
23
12
Sierra Club
Environment
2,183
69%
27
13
Feeding America
Poverty/Hunger
1,791
61%
23
14
International Rescue Committee
Humanitarian
1,786
85%
30
15
Oxfam
Poverty/Hunger
1,755
27%
13
16
Habitat for Humanity
Poverty/Hunger
1,553
84%
29
17
NAACP
Advocacy
1,488
36%
15
18
ACLU
Advocacy
1,468
11%
7
19
Planned Parenthood
Health
1,310
32%
13
20
World Wildlife Fund
Environment
1,172
69%
24
21
ASPCA
Animal Welfare
1,169
62%
22
22
The Nature Conservancy
Environment
854
85%
28
23
Doctors Without Borders
Humanitarian
767
43%
15
24
Goodwill
Poverty/Hunger
685
63%
21
25
St. Jude Children's Research Hospital
Health
238
92%
28

Buzz Score = 70% mention volume + 30% positive sentiment. Data refreshed weekly.

Methodology

This tracker monitors online discourse about major non-profit organizations across multiple sources:

Mention Volume

We track mentions across news articles, organizational websites, and high-quality blogs. Volume is counted over a rolling 7-day window to capture current discourse momentum.

Sentiment Analysis

Each mention is analyzed for sentiment (positive, negative, or neutral). The sentiment score represents the percentage of positive mentions out of all sentiment-bearing mentions.

Category Breakdown

Organizations are grouped by their primary mission area (Humanitarian, Health, Environment, etc.) to reveal which cause categories are generating the most conversation.

Frequently Asked Questions

How often is this data updated?

The tracker is updated weekly. Our systems collect fresh data every Sunday to capture the previous week's discourse.

Why isn't my favorite non-profit on the list?

We currently track 25 of the largest and most prominent non-profits. We plan to expand coverage over time. Contact us if you'd like to see a specific organization added.

What drives mention volume for non-profits?

Mention volume is typically driven by fundraising campaigns, disaster response coverage, policy debates, and organizational news. Advocacy groups often see spikes during relevant political events.

Can I track my organization?

Yes! Flogent's Brand Perception Analysis can track any organization. Contact us for custom tracking solutions tailored to non-profits.

Track Any Organization

Get the same insights for your non-profit, foundation, or any organization. Flogent tracks sentiment across news, AI systems, and public discourse.

Data updates weekly. Last update: August 2, 2026