LIVE TRACKER • UPDATED OCTOBER 4, 2026

Most Talked About Non-Profits

Live tracking of which non-profit organizations are dominating online discourse this week, with mention volume and sentiment tracking across 24 major charities and NGOs.

Save the Children
This Week's Leader
159,583
Total Mentions
41%
Avg. Sentiment
7
Categories

“Save the Children leads non-profit discourse this week with 51,841 mentions. The top 25 non-profits generated 159,583 total mentions with an average sentiment score of 41%.”

Mentions by Category

Which cause areas are driving the most conversation

Humanitarian6 orgs
84,284
53%
Sentiment: 54%
Advocacy4 orgs
30,612
19%
Sentiment: 7%
Health4 orgs
16,180
10%
Sentiment: 61%
Environment4 orgs
12,446
8%
Sentiment: 48%
Poverty/Hunger4 orgs
10,217
6%
Sentiment: 44%
Education1 orgs
4,337
3%
Sentiment: 41%
Animal Welfare1 orgs
1,507
1%
Sentiment: 43%

Non-Profit Rankings

Ranked by mention volume in online discourse

Rank
Organization
Category
Mentions
Sentiment
Score
1
Save the Children
Humanitarian
51,841
68%
90
2
UNICEF
Humanitarian
18,697
30%
34
3
Human Rights Watch
Advocacy
12,749
4%
18
4
Amnesty International
Advocacy
11,266
4%
16
5
American Heart Association
Health
10,438
73%
36
6
World Food Programme
Humanitarian
6,169
43%
21
7
Greenpeace
Environment
5,374
17%
12
8
American Red Cross
Humanitarian
4,371
51%
21
9
Teach for America
Education
4,337
41%
18
10
Feeding America
Poverty/Hunger
3,968
29%
14
11
Sierra Club
Environment
3,796
71%
26
12
ACLU
Advocacy
3,698
10%
8
13
American Cancer Society
Health
3,566
60%
23
14
Habitat for Humanity
Poverty/Hunger
3,300
80%
28
15
NAACP
Advocacy
2,899
33%
14
16
Oxfam
Poverty/Hunger
2,205
19%
9
17
Doctors Without Borders
Humanitarian
2,136
13%
7
18
Planned Parenthood
Health
2,005
17%
8
19
World Wildlife Fund
Environment
1,848
58%
20
20
ASPCA
Animal Welfare
1,507
43%
15
21
The Nature Conservancy
Environment
1,428
85%
27
22
International Rescue Committee
Humanitarian
1,070
23%
8
23
Goodwill
Poverty/Hunger
744
31%
10
24
St. Jude Children's Research Hospital
Health
171
82%
25

Buzz Score = 70% mention volume + 30% positive sentiment. Data refreshed weekly.

Methodology

This tracker monitors online discourse about major non-profit organizations across multiple sources:

Mention Volume

We track mentions across news articles, organizational websites, and high-quality blogs. Volume is counted over a rolling 7-day window to capture current discourse momentum.

Sentiment Analysis

Each mention is analyzed for sentiment (positive, negative, or neutral). The sentiment score represents the percentage of positive mentions out of all sentiment-bearing mentions.

Category Breakdown

Organizations are grouped by their primary mission area (Humanitarian, Health, Environment, etc.) to reveal which cause categories are generating the most conversation.

Frequently Asked Questions

How often is this data updated?

The tracker is updated weekly. Our systems collect fresh data every Sunday to capture the previous week's discourse.

Why isn't my favorite non-profit on the list?

We currently track 25 of the largest and most prominent non-profits. We plan to expand coverage over time. Contact us if you'd like to see a specific organization added.

What drives mention volume for non-profits?

Mention volume is typically driven by fundraising campaigns, disaster response coverage, policy debates, and organizational news. Advocacy groups often see spikes during relevant political events.

Can I track my organization?

Yes! Flogent's Brand Perception Analysis can track any organization. Contact us for custom tracking solutions tailored to non-profits.

Track Any Organization

Get the same insights for your non-profit, foundation, or any organization. Flogent tracks sentiment across news, AI systems, and public discourse.

Data updates weekly. Last update: October 4, 2026