LIVE TRACKER • UPDATED MARCH 15, 2026

Most Talked About Non-Profits

Live tracking of which non-profit organizations are dominating online discourse this week, with mention volume and sentiment tracking across 25 major charities and NGOs.

Save the Children
This Week's Leader
100,547
Total Mentions
51%
Avg. Sentiment
7
Categories

“Save the Children leads non-profit discourse this week with 20,743 mentions. The top 25 non-profits generated 100,547 total mentions with an average sentiment score of 51%.”

Mentions by Category

Which cause areas are driving the most conversation

Humanitarian6 orgs
53,850
54%
Sentiment: 66%
Advocacy4 orgs
18,939
19%
Sentiment: 9%
Health4 orgs
8,617
9%
Sentiment: 62%
Poverty/Hunger5 orgs
8,530
8%
Sentiment: 67%
Environment4 orgs
7,569
8%
Sentiment: 54%
Education1 orgs
2,031
2%
Sentiment: 57%
Animal Welfare1 orgs
1,011
1%
Sentiment: 70%

Non-Profit Rankings

Ranked by mention volume in online discourse

Rank
Organization
Category
Mentions
Sentiment
Score
1
Save the Children
Humanitarian
20,743
47%
84
2
World Food Programme
Humanitarian
18,344
95%
90
3
UNICEF
Humanitarian
10,432
37%
46
4
Human Rights Watch
Advocacy
8,259
6%
30
5
Amnesty International
Advocacy
7,497
5%
27
6
American Heart Association
Health
4,830
78%
40
7
Greenpeace
Environment
3,714
32%
22
8
American Red Cross
Humanitarian
3,096
50%
25
9
Habitat for Humanity
Poverty/Hunger
3,033
95%
39
10
American Cancer Society
Health
2,153
59%
25
11
NAACP
Advocacy
2,078
39%
19
12
Teach for America
Education
2,031
57%
24
13
Salvation Army
Poverty/Hunger
1,841
61%
25
14
Feeding America
Poverty/Hunger
1,666
60%
24
15
The Nature Conservancy
Environment
1,622
92%
33
16
Planned Parenthood
Health
1,577
26%
13
17
Sierra Club
Environment
1,474
57%
22
18
Oxfam
Poverty/Hunger
1,446
26%
13
19
ACLU
Advocacy
1,105
11%
7
20
ASPCA
Animal Welfare
1,011
70%
24
21
World Wildlife Fund
Environment
759
77%
26
22
Doctors Without Borders
Humanitarian
667
27%
10
23
International Rescue Committee
Humanitarian
568
34%
12
24
Goodwill
Poverty/Hunger
544
57%
19
25
St. Jude Children's Research Hospital
Health
57
81%
24

Buzz Score = 70% mention volume + 30% positive sentiment. Data refreshed weekly.

Methodology

This tracker monitors online discourse about major non-profit organizations across multiple sources:

Mention Volume

We track mentions across news articles, organizational websites, and high-quality blogs. Volume is counted over a rolling 7-day window to capture current discourse momentum.

Sentiment Analysis

Each mention is analyzed for sentiment (positive, negative, or neutral). The sentiment score represents the percentage of positive mentions out of all sentiment-bearing mentions.

Category Breakdown

Organizations are grouped by their primary mission area (Humanitarian, Health, Environment, etc.) to reveal which cause categories are generating the most conversation.

Frequently Asked Questions

How often is this data updated?

The tracker is updated weekly. Our systems collect fresh data every Sunday to capture the previous week's discourse.

Why isn't my favorite non-profit on the list?

We currently track 25 of the largest and most prominent non-profits. We plan to expand coverage over time. Contact us if you'd like to see a specific organization added.

What drives mention volume for non-profits?

Mention volume is typically driven by fundraising campaigns, disaster response coverage, policy debates, and organizational news. Advocacy groups often see spikes during relevant political events.

Can I track my organization?

Yes! Flogent's Brand Perception Analysis can track any organization. Contact us for custom tracking solutions tailored to non-profits.

Track Any Organization

Get the same insights for your non-profit, foundation, or any organization. Flogent tracks sentiment across news, AI systems, and public discourse.

Data updates weekly. Last update: March 15, 2026