LIVE TRACKER • UPDATED APRIL 26, 2026

Most Talked About Non-Profits

Live tracking of which non-profit organizations are dominating online discourse this week, with mention volume and sentiment tracking across 25 major charities and NGOs.

Save the Children
This Week's Leader
105,652
Total Mentions
56%
Avg. Sentiment
7
Categories

“Save the Children leads non-profit discourse this week with 27,055 mentions. The top 25 non-profits generated 105,652 total mentions with an average sentiment score of 56%.”

Mentions by Category

Which cause areas are driving the most conversation

Humanitarian6 orgs
55,330
52%
Sentiment: 67%
Advocacy4 orgs
19,269
18%
Sentiment: 21%
Environment4 orgs
9,500
9%
Sentiment: 41%
Health4 orgs
9,062
9%
Sentiment: 64%
Poverty/Hunger5 orgs
8,104
8%
Sentiment: 64%
Education1 orgs
3,341
3%
Sentiment: 64%
Animal Welfare1 orgs
1,046
1%
Sentiment: 77%

Non-Profit Rankings

Ranked by mention volume in online discourse

Rank
Organization
Category
Mentions
Sentiment
Score
1
Save the Children
Humanitarian
27,055
54%
86
2
World Food Programme
Humanitarian
15,398
95%
68
3
Amnesty International
Advocacy
8,769
4%
24
4
UNICEF
Humanitarian
7,693
42%
33
5
Human Rights Watch
Advocacy
6,085
22%
22
6
Greenpeace
Environment
5,356
14%
18
7
American Heart Association
Health
4,738
76%
35
8
American Red Cross
Humanitarian
3,802
56%
27
9
Teach for America
Education
3,341
64%
28
10
NAACP
Advocacy
2,873
74%
30
11
Salvation Army
Poverty/Hunger
2,526
65%
26
12
American Cancer Society
Health
2,516
68%
27
13
Sierra Club
Environment
2,346
70%
27
14
Planned Parenthood
Health
1,751
29%
13
15
Oxfam
Poverty/Hunger
1,707
26%
12
16
Habitat for Humanity
Poverty/Hunger
1,620
89%
31
17
Feeding America
Poverty/Hunger
1,574
72%
26
18
ACLU
Advocacy
1,542
17%
9
19
ASPCA
Animal Welfare
1,046
77%
26
20
The Nature Conservancy
Environment
910
85%
28
21
World Wildlife Fund
Environment
888
61%
21
22
International Rescue Committee
Humanitarian
743
45%
15
23
Goodwill
Poverty/Hunger
677
76%
25
24
Doctors Without Borders
Humanitarian
639
53%
18
25
St. Jude Children's Research Hospital
Health
57
78%
24

Buzz Score = 70% mention volume + 30% positive sentiment. Data refreshed weekly.

Methodology

This tracker monitors online discourse about major non-profit organizations across multiple sources:

Mention Volume

We track mentions across news articles, organizational websites, and high-quality blogs. Volume is counted over a rolling 7-day window to capture current discourse momentum.

Sentiment Analysis

Each mention is analyzed for sentiment (positive, negative, or neutral). The sentiment score represents the percentage of positive mentions out of all sentiment-bearing mentions.

Category Breakdown

Organizations are grouped by their primary mission area (Humanitarian, Health, Environment, etc.) to reveal which cause categories are generating the most conversation.

Frequently Asked Questions

How often is this data updated?

The tracker is updated weekly. Our systems collect fresh data every Sunday to capture the previous week's discourse.

Why isn't my favorite non-profit on the list?

We currently track 25 of the largest and most prominent non-profits. We plan to expand coverage over time. Contact us if you'd like to see a specific organization added.

What drives mention volume for non-profits?

Mention volume is typically driven by fundraising campaigns, disaster response coverage, policy debates, and organizational news. Advocacy groups often see spikes during relevant political events.

Can I track my organization?

Yes! Flogent's Brand Perception Analysis can track any organization. Contact us for custom tracking solutions tailored to non-profits.

Track Any Organization

Get the same insights for your non-profit, foundation, or any organization. Flogent tracks sentiment across news, AI systems, and public discourse.

Data updates weekly. Last update: April 26, 2026