LIVE COMPARISON • UPDATED AUGUST 2, 2026

US vs Asian vs European Automakers

Compare brand perception across 23 major automotive brands. See which region dominates conversations and which has the best sentiment.

American
59
Avg Power Score
80% positive
Asian
61
Avg Power Score
87% positive
European
60
Avg Power Score
80% positive

Historical Trends

Track how regional brand perception has evolved over time

Brand Power Score

Overall brand visibility and influence

American59
Asian61
European60
0255075100Jan 13Aug 2

Brand Affinity

Consumer trust and loyalty signals

American51
Asian53
European48
0255075100Jan 13Aug 2

Positive Sentiment

Percentage of positive discussions

American80%
Asian87%
European80%
0%25%50%75%100%Jan 13Aug 2

Regional Breakdown

Detailed metrics for each region

American Brands

1,838,384
Discussion Volume
80%
Positive Sentiment
Most Talked About
FordChevroletJeep
Best Sentiment
Buick (89%)Chevrolet (88%)Jeep (86%)

Asian Brands

3,126,453
Discussion Volume
87%
Positive Sentiment
Most Talked About
ToyotaNissanHonda
Best Sentiment
Kia (90%)Acura (89%)Hyundai (89%)

European Brands

1,614,512
Discussion Volume
80%
Positive Sentiment
Most Talked About
BMWAudiVolkswagen
Best Sentiment
Audi (85%)Mercedes-Benz (80%)BMW (79%)

Brands Tracked

23 major automotive brands across three regions

American (10)

FordFord Motor Company
LincolnFord Motor Company
ChevroletGeneral Motors
GMCGeneral Motors
BuickGeneral Motors
CadillacGeneral Motors
ChryslerStellantis
DodgeStellantis
JeepStellantis
RamStellantis

Asian (9)

ToyotaToyota Motor
LexusToyota Motor
HondaHonda Motor
AcuraHonda Motor
NissanNissan Motor
InfinitiNissan Motor
HyundaiHyundai Motor Group
KiaHyundai Motor Group
SubaruSubaru Corporation

European (4)

VolkswagenVolkswagen Group
AudiVolkswagen Group
BMWBMW Group
Mercedes-BenzMercedes-Benz Group

Methodology

This comparison analyzes brand perception by tracking themed discussions across online content including news articles, automotive blogs, enthusiast forums, and social media platforms.

Brand Power Score

A composite score (0-100) that combines discussion volume, sentiment, and visibility metrics. A higher score indicates stronger overall brand perception.

Brand Affinity

Measures consumer trust and loyalty signals based on the quality and sentiment of discussions from authoritative sources.

Frequently Asked Questions

How often is this comparison updated?

The comparison is updated weekly, providing a consistent benchmark for tracking changes over time.

Why are some brands missing?

We focus on major brands sold in the US market. Some brands like Tesla are categorized separately as EV-only manufacturers.

Does higher discussion volume mean a brand is better?

Not necessarily. High volume indicates visibility, but the sentiment of those discussions matters more for understanding perception.

Flogent Insights

Track sentiment for companies, brands, people, and custom topics.