LIVE COMPARISON • UPDATED JUNE 14, 2026

US vs Asian vs European Automakers

Compare brand perception across 23 major automotive brands. See which region dominates conversations and which has the best sentiment.

American
58
Avg Power Score
83% positive
Asian
59
Avg Power Score
89% positive
European
59
Avg Power Score
83% positive

Historical Trends

Track how regional brand perception has evolved over time

Brand Power Score

Overall brand visibility and influence

American58
Asian59
European59
0255075100Jan 13Jun 14

Brand Affinity

Consumer trust and loyalty signals

American50
Asian52
European50
0255075100Jan 13Jun 14

Positive Sentiment

Percentage of positive discussions

American83%
Asian89%
European83%
0%25%50%75%100%Jan 13Jun 14

Regional Breakdown

Detailed metrics for each region

American Brands

2,482,208
Discussion Volume
83%
Positive Sentiment
Most Talked About
FordJeepChevrolet
Best Sentiment
Buick (93%)Cadillac (87%)Chrysler (87%)

Asian Brands

3,927,792
Discussion Volume
89%
Positive Sentiment
Most Talked About
HondaToyotaNissan
Best Sentiment
Honda (93%)Hyundai (91%)Subaru (91%)

European Brands

1,309,904
Discussion Volume
83%
Positive Sentiment
Most Talked About
BMWAudiMercedes-Benz
Best Sentiment
BMW (84%)Audi (83%)Mercedes-Benz (83%)

Key Insights

1

Asian brands dominate automotive conversations with 3.9M mentions (51% of total discussion), nearly 60% more than American brands (2.5M) and triple European brands (1.3M), with Honda alone generating 1.1M mentions - more than any single American or European brand.

2

Asian brands achieve the highest sentiment scores at 89% positive compared to 83% for both American and European brands, with Honda, Hyundai, and Subaru all reaching 91-93% positive sentiment versus European luxury brands like BMW, Audi, and Mercedes clustered at 83-84%.

3

American brands show surprising sentiment leadership among luxury segments, with Buick leading all brands at 93% positive sentiment, while Cadillac and Chrysler tie at 87% - outperforming all European luxury competitors despite lower overall regional sentiment.

4

Despite volume differences, all three regions achieve nearly identical Brand Power scores (American: 58, Asian/European: 59), suggesting conversation volume and sentiment don't directly translate to brand strength, with European brands maintaining parity despite 67% fewer mentions than Asian competitors.

Asian automotive brands lead in both conversation volume (3.9M mentions) and sentiment (89% positive), while American luxury brands surprisingly outperform European competitors in sentiment despite lower overall regional scores. All regions maintain similar Brand Power despite vastly different mention volumes, indicating conversation dominance doesn't guarantee brand strength.

Brands Tracked

23 major automotive brands across three regions

American (10)

FordFord Motor Company
LincolnFord Motor Company
ChevroletGeneral Motors
GMCGeneral Motors
BuickGeneral Motors
CadillacGeneral Motors
ChryslerStellantis
DodgeStellantis
JeepStellantis
RamStellantis

Asian (9)

ToyotaToyota Motor
LexusToyota Motor
HondaHonda Motor
AcuraHonda Motor
NissanNissan Motor
InfinitiNissan Motor
HyundaiHyundai Motor Group
KiaHyundai Motor Group
SubaruSubaru Corporation

European (4)

VolkswagenVolkswagen Group
AudiVolkswagen Group
BMWBMW Group
Mercedes-BenzMercedes-Benz Group

Methodology

This comparison analyzes brand perception by tracking themed discussions across online content including news articles, automotive blogs, enthusiast forums, and social media platforms.

Brand Power Score

A composite score (0-100) that combines discussion volume, sentiment, and visibility metrics. A higher score indicates stronger overall brand perception.

Brand Affinity

Measures consumer trust and loyalty signals based on the quality and sentiment of discussions from authoritative sources.

Frequently Asked Questions

How often is this comparison updated?

The comparison is updated weekly, providing a consistent benchmark for tracking changes over time.

Why are some brands missing?

We focus on major brands sold in the US market. Some brands like Tesla are categorized separately as EV-only manufacturers.

Does higher discussion volume mean a brand is better?

Not necessarily. High volume indicates visibility, but the sentiment of those discussions matters more for understanding perception.

Flogent Insights

Track sentiment for companies, brands, people, and custom topics.