LIVE COMPARISON • UPDATED JULY 19, 2026

US vs Asian vs European Automakers

Compare brand perception across 23 major automotive brands. See which region dominates conversations and which has the best sentiment.

American
57
Avg Power Score
78% positive
Asian
58
Avg Power Score
83% positive
European
55
Avg Power Score
72% positive

Historical Trends

Track how regional brand perception has evolved over time

Brand Power Score

Overall brand visibility and influence

American57
Asian58
European55
0255075100Jan 13Jul 19

Brand Affinity

Consumer trust and loyalty signals

American47
Asian50
European42
0255075100Jan 13Jul 19

Positive Sentiment

Percentage of positive discussions

American78%
Asian83%
European72%
0%25%50%75%100%Jan 13Jul 19

Regional Breakdown

Detailed metrics for each region

American Brands

1,364,501
Discussion Volume
78%
Positive Sentiment
Most Talked About
FordChevroletJeep
Best Sentiment
Chevrolet (81%)Buick (81%)Jeep (81%)

Asian Brands

1,697,546
Discussion Volume
83%
Positive Sentiment
Most Talked About
ToyotaHondaHyundai
Best Sentiment
Hyundai (88%)Toyota (85%)Honda (84%)

European Brands

864,832
Discussion Volume
72%
Positive Sentiment
Most Talked About
BMWAudiVolkswagen
Best Sentiment
Mercedes-Benz (75%)Volkswagen (72%)Audi (71%)

Brands Tracked

23 major automotive brands across three regions

American (10)

FordFord Motor Company
LincolnFord Motor Company
ChevroletGeneral Motors
GMCGeneral Motors
BuickGeneral Motors
CadillacGeneral Motors
ChryslerStellantis
DodgeStellantis
JeepStellantis
RamStellantis

Asian (9)

ToyotaToyota Motor
LexusToyota Motor
HondaHonda Motor
AcuraHonda Motor
NissanNissan Motor
InfinitiNissan Motor
HyundaiHyundai Motor Group
KiaHyundai Motor Group
SubaruSubaru Corporation

European (4)

VolkswagenVolkswagen Group
AudiVolkswagen Group
BMWBMW Group
Mercedes-BenzMercedes-Benz Group

Methodology

This comparison analyzes brand perception by tracking themed discussions across online content including news articles, automotive blogs, enthusiast forums, and social media platforms.

Brand Power Score

A composite score (0-100) that combines discussion volume, sentiment, and visibility metrics. A higher score indicates stronger overall brand perception.

Brand Affinity

Measures consumer trust and loyalty signals based on the quality and sentiment of discussions from authoritative sources.

Frequently Asked Questions

How often is this comparison updated?

The comparison is updated weekly, providing a consistent benchmark for tracking changes over time.

Why are some brands missing?

We focus on major brands sold in the US market. Some brands like Tesla are categorized separately as EV-only manufacturers.

Does higher discussion volume mean a brand is better?

Not necessarily. High volume indicates visibility, but the sentiment of those discussions matters more for understanding perception.

Flogent Insights

Track sentiment for companies, brands, people, and custom topics.